Pre-Orders for the iPhone 4S sold out in the United States in less than one day. On Monday, it was reported that after the iPhone 4S was announced in Hong Kong, it was sold out in less than 10 minutes, likely a new record for a Pre-Order of any sorts.
Pre-Orders are usually available in small amounts, and don’t roll out to customers until the day of release in retail stores. Hong Kong and 14 other countries are expecting the iPhone 4S to roll out online and in stores this Friday. Analyst Brian White with Ticonderoga Securities confirmed that the 4S sold out in less than 10 minutes and spoke a bit about iPhone 4S reception in China.
In our view, this is a very positive sign for iPhone 4S demand in Greater China has Hong Kong represents the first entry of the new smartphone in the rapidly growing region, and we expect the 4S to reach Mainland China in December. We believe this rapid sell out will rest concerns surrounding the uptake of the iPhone 4S in the Greater China region that were driven by the limited language capability of Siri, which did not launch in Mandarin or Cantonese.
One of the key features of the new iPhone 4S is the Siri personal assistant software, which is currently not available in China. However, Apple has promised that they are working on other languages, including Chinese, Japanese, Korean, Italian and Spanish.
Apple currently only supports English from the U.S, U.K. and Australia, as well as French and German. Apple has made a major impact in China in recent months, with September earnings suggesting that Greater China bought Apple $4.5 billion in revenue, roughly 16% of their total sales and a 270% increase over a year.