The holiday season sends iOS Developers scrambling each year in order to finish up their apps for submission before Apple stops accepting new submissions for the year. However, over the last three years, its become obvious that during this time, app developers experience much higher sales. This could be due to one of two things, either people are downloading more of the old apps because there is less to choose from during this time or because of Apple’s App Gifting service, accessible directly through the App Store.
During this time, popular game devlopers such as Gameloft and EA push out as many apps as they can to flood the market, in order to increase the number of downloads. EA and Gameloft apps often show up under the featured list, claiming #1 and #2 spots, and even App of the Week on many occasions.
Camera+[App Store] developer’s TapTapTap revealed their download numbers with MacRumors early Thursday, describing a significant increase in sales. Camera+ moved up and down the list between 4-8 and settled at position #8 in the Top 200 list during the holiday freeze. Camera+ typically experiences about 18,000 downloads on any given day, but jumped to over 73,808 sales on Christmas day.
Camera+ sells for $0.99 in the App Store, which means that after Apple’s 30% cut, TapTapTap received $51,665 in revenue only for the day of Christmas. That’s a significant increase, but not surprising considering the number of iPod Touches, iPhones, and iTunes gift cards being activated and given as presents on Christmas. The App Store is the basis for numerous success stories, about small developers making a hit with their apps and becoming millionaires overnight, some making anywhere from 10,000 to 15,000 dollars in one day.