During the special keynote event yesterday Apple announced all new versions of their productivity and creativity apps for Mac and iOS. All new versions of iWork and iLife which includes Pages, Keynote, Numbers, iPhoto, iMovie and Garage Band are now free with purchase of new Mac or iOS device. These updates are also free for existing users who purchased the older versions.
I own a Mid 2010 27-inch iMac which has been serving me well all these years. OS X Mavericks the tenth major software release for the Mac was also made available for free to iMac models dating back to 2007. After multiple failed attempts to download the software update due to Apple’s sever overload and then finally succeeding I was able to install OS X Mavericks.
After installing the new software update when I launched the Mac App Store to download other software updates I noticed Keynote as one of the app among other apps listed that had available updates. Now, this was interesting to me as I never purchased Keynote app for the Mac.
When I purchased the Mac I downloaded trial version of iWork (Apple did not have Mac App Store back then) and then later purchased only Pages and Numbers app as a digital download. Keynote app was still installed but never worked as the trial had expired.
After installing Mavericks I noticed under the “Purchases” tab it listed Keynote app with a purchase date of today. After the app was updated I launched it and it worked flawlessly.
In the past I’ve got lucky even with iCloud. Just when rumours about Apple announcing a cloud based service reached an all time high I registered for a free trial of MobileMe service. Since the trial was for 60 days and within a weeks time Apple announced iCloud I got extended storage of 25GB for one year without ever paying for the old MobileMe service.
iWork apps are also available on iCloud as web apps and now feature collaboration. The shift in Apple’s pricing strategy by listing its creative and productive suite of apps as free would certainly help in more customers experimenting with these apps and thus increasing its usage worldwide.