HBO has made a move into yet another one of Apple’s products, allowing customers of its HBO GO streaming service to stream shows and movies on their Apple TV devices. On Tuesday, during the AllThingsD Dive Into Media Conference, Eric Kessler of HBO announced that the company will be adding support for its users to stream to their Apple TV devices via AirPlay.
Our longterm goal for Go is to be on all devices all platforms. HBO Go is HBO’s streaming service that allows subscribers to watch HBO content on PCs, tablets, and consoles.
With this new addition, HBO would only allow streaming of video from the HBO GO app as there is currently no available app for the Apple TV. Other streaming services such as Watchever, Netflix and Hulu Plus already have applications for the Apple TV, which allows users to browse directly through the device instead of channeling it through a MacBook or iOS device.
Despite the fact that Apple currently does not have an HBO app for the Apple TV, the two companies are reportedly working together to create a native HBO GO application for the Apple TV. The Apple TV only supports streaming content at this point, with Apple consistently adding new services in the US and abroad.
With rumors that Apple is looking to introduce a television set, it is very likely that the company will continue to add more content and perhaps even its own App Store for games, TV shows, and movies.