Google Goggles Now Available for the iPhone [Visual Search]

It’s taken 12 months but it’s finally here – Google Goggles is on the iPhone. Today Google issued an update to their Google Mobile iOS app, adding Goggles to the equation and finally giving iPhone owners something Android fans have been raving about.

So, what can we do with our new toy? Well it’s all quite interesting really. Point your Google Goggles equipped iPhone at a landmark, painting, book etc and the app will, in theory, tell you all about it. It’s called Visual Search and Google think it’s the next big thing in, well, search.

From Google’s press release:

In the new version of Google Mobile App just tap on the camera button to search using Goggles. Goggles will analyze the image and highlight the objects it recognizes — just click on them to find out more.

The search giant also released a video, complete with Englishman (and accent) showing off some of Goggles’ features while out and about in San Francisco. Impressive image recognition ensues, including a part where the label on a bottle of wine provides information on the vineyard it came from complete with directions.

It’s also worth remembering that this is still classed as a Google Labs project so don’t be surprised if it’s a bit flakey.

Be sure to check out the video below and let us know what you think to the app in the comments below.

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  • Erik w/a “k”

    This is AWEsome! thanx for letting us know.

  • Erik w/a “k”

    This is AWEsome! thanx for letting us know.