On Thursday, Facebook extracted yet another feature from its original iPhone application and made it into its own full fledged application. After releasing Facebook Messenger last August and Facebook Pages earlier in the week, the company released Facebook Camera on Thursday.
The standalone app operates similar to the iPhone camera but has the ability to post the images to Facebook much faster and easier without going through two different applications. The Facebook iOS app could now be used strictly for accessing user’s profiles and posting messages. However, all other forms of interaction can be used much more easily through smoother, and better developed applications.
By releasing Facebook Camera, the company is likely making moves to set up integration with Instagram. Facebook purchased Instagram for $1 billion in April and will probably slowly erase Instagram’s name and use its user base and popular features in the new Camera app. There are currently several features such as commenting and liking the photos in the stream as well a number of filters adopted from Instagram and more may appear in the near future. Facebook developed the app to simplify the task of posting images to a user’s profile, which is a very long process with the normal iOS app.
With the Facebook iOS app, the images do not post properly at all times and sometimes comments and likes do not appear correctly. An app dedicated entirely to photos, comments, and likes will ease some of the issues that users have. Facebook Camera makes perfect sense, and will likely get better once integrated with Instagram in the future. A report published on The Verge elaborated the collaboration of Instagram and Facebook with the following:
The Facebook Camera team has been working on the app for months, and Mark Zuckerberg reportedly kept his desire to purchase Instagram close to the vest, as if he almost impulse-bought it. Had the Instagram deal never occurred, Facebook Camera wouldn’t really be much of an Instagram competitor anyway, lacking any mobile-only social circles and hashtagged sharing around specific topics. “Enhancing the Facebook photos experience on mobile is long overdue,” Facebook’s Derick Mains told me. “We really had to step up our game, and we’re committed to building Instagram independently.