Apple’s iPad has been a huge success in education, medical, and other markets. However, one market that is increasing its use of the iPad is the commercial airline market. Commercial airliners such as Delta are continuously integrating the iPad into their ecosystems and are pushing for a digital makeover of the entertainment offerings on flights.
Delta has introduced a new iPad app called Fly Delta [Direct Link] that allows users to check-in, find and book flights, and provides details about a customer’s destination and travel guides and has also updated its iPhone app to integrate Passbook for electronic boarding passes. The app also offers inflight amenities such as purchasing WiFi, Priority Boarding and more.
Our goal is to simplify the digital experience across the touch points where our customers already spend their time by making their interactions with Delta easy and intuitive,” said Glen Hauenstein , Delta’s executive vice president – Network Planning, Revenue Management and Marketing. “The incredible functionality and innovation found in the new iPad app embodies all that we’re doing to further improve the digital experience customers have with Delta. All of this represents the largest investment to delta.com and digital technology in more than a decade.
With the app, Delta also offers a feature called “Glass-Bottom Jet”, which offers a live map-view of everything the airplane is flying over. It is also integrated with social media sites in order to provide more interactivity. With the iPad and Passbook, Apple is setting up a structure for companies to implement digital strategies that were previously a challenge. As a result, Apple is experiencing increasing adoption and sales of iOS 6, iPhone 5, and the iPad. The full press release about Delta’s ‘Fly Delta’ app is also available, along with a video explaining it in detail.