Apple’s Retail stores are a window of the company to its customers, and a large part of the store’s atmosphere are the Genius’ and the Genius Bar. The efficient setup allows employees to easily help customers and form an orderly process to address issues that customers face with their products.
According to a report from The Wall Street Journal, Best Buy is now changing the design of their Geek Squad Solutions Center to operate similarly to a Genius Bar, with customers sitting in front of a wood table and employees addressing their issues face to face as opposed to taking the device and repairing it behind closed doors.
The company is currently testing a prototype store in Richfield, Minn., with the new Solutions Central table. The prototype stores also allow customers to buy products from employees walking around the store with a device to ring up the sale, similar to Apple’s current checkout process.
Best Buy interim chief executive, Mike Mikan called the newly designed stores, “Best Buy 2.0”. Best Buy, with this new design is attempting to make customers the focal point of the store which it hasn’t really enforced in the past as opposed to stocking as many products as possible.
Best Buy stocks numerous Apple products, including the iPod, iPhone, and iPad as well as MacBooks and sells almost as many devices as Apple does in their own stores. Best Buy’s Apple-like design will attract more customers and surround them with enough knowledge to make a purchase in-store, and not just use the brick and mortar location to test the product and then purchase online. Best Buy has not yet announced when the design will begin to be implemented, but will likely do it if it receives a positive response from the prototype stores.