With AT&T selling an increasing number of iPhone 4S and other smartphones on their network, the current anemic 2GB of data is too little for many of its customers. On Wednesday, AT&T announced that they will now up their smartphone data plans to 3GB and 5GB respectively. This is the first time that AT&T is making changes to its data plans since July 2010, when they first introduced tiered data plans.
Customers are using more data than ever before,” said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. “Our new plans are driven by this increasing demand in a highly competitive environment, and continue to deliver a great value to customers, especially as we continue our 4G LTE deployment.
AT&T is making its data services even better, and is competing with data plans offered by Sprint and Verizon by offering unlimited access to AT&T Wi-Fi Hotspots alongside the new data offerings, which will be replacing the current $15 and $25 plans. Smartphone data plans will be offered with the following plans:
AT&T DataPlus 300MB: $20 for 300MB, additional 300MB for $20.
AT&T DataPro 3GB: $30 for 3GB, additional 1GB for $10/each
AT&T DataPro 5GB: $50 for 5GB, with mobile hotspot/tethering, additional 1GB for $10/each
iPad users with the 3G model will be given an option of choosing from 3 plans, as follows:
The current 250MB for $15 plan
AT&T DataConnect 3GB: $30 for 3GB
AT&T DataConnect 5GB: $50 for 5GB
The new smartphone and data plans will go into effect this Sunday, January 22, however, current users of AT&T’s data network will be able to keep their existing plans, but have the option of switching to a newer one.