During the launch event the watch was showcased to the conference attendees however, it was programmed to play a looping video. Over the last five months Apple has strategically partnered with premium media outlets to talk about the upcoming Apple Watch.
Apple Watch will be available in three collections, Apple Watch Sport, Apple Watch and Apple Watch Edition. The company over the past few months has focused on high fashion media outlets and events to promote its upcoming watch. In September, Apple teamed up with Parisian fashion boutique Colette to showcase the watch at the retailer’s gallery at Rue Saint-Honoré in Paris. Popular fashion and lifestyle magazine Vogue, featured model Liu Wen wearing the Apple Watch for the cover page of Vogue China.
Aside from the I-want-to-be-Candice quality of our new March cover, notice anything else about the photo? The Apple Watch is getting a star moment, too, as Candice is the first woman to wear one on a magazine cover in the US. With the device starting at around $349 available next month, it’s on our wishlist.
Apple now wants to turn focus to fitness capabilities of its watch as Self Magazine features model Candice Swanepoel wearing the Apple Watch Sport on the cover page of the magazine. The magazine also covers details about the devices’ ability to track heart rate and use GPS & WiFi sensors to offer a whole range of fitness and health features.
Apple Watch released date is expected to be sometime in April. Are you excited about the new device from Apple? What do you think about Apple’s marketing strategies for the watch? Let us know in the comments below.