Apple Inc. has been steadily building its customer base. In 2007 it entered the smartphone business that introduced the company to many more users than its Mac and iPod business. The company has released hit products year after year breaking all its previous sales records.

The brand loyalty and recognition that Apple enjoys is second to none and now Interbrand has revealed that Apple topped Coca-Cola to become world’s most valuable brand. The soft drink giant enjoyed the number one position for thirteen long years and this year Cupertino, Calif. based company that revolutionised the computer, phone, music and tablet industry has taken over.

The brand ‘Apple’ is synonymous to top quality and customer satisfaction. This is one of the major reasons why loyal Apple fans continue to wait for days outside retail stores ahead of a major product launch.

Apple has been continually setting new standards for itself and the industry in general. With the recent iPhone 5s and iPhone 5c launch the company broke all records by selling more than 9 million devices. iOS 7 was a successful launch as more than 200 million iOS devices were upgraded to the latest operating system within the launch week.

Every so often, a company changes our lives, not just with its products, but also with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Interbrand has a new #1—Apple. Few brands have enabled so many people to do so much so easily, which is why Apple has legions of adoring fans, as evidenced by the record-breaking launch of the iPhone 5c/5s.

This announcement is just another testament of the impact of the Apple brand. The company is on track to announce another product update before the holiday season. New iPad and iPad mini are expected to be announced later this month.

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