Apple’s latest TV ads have adopted a new tone which highlights things you are missing out on ‘if you don’t an iPhone’. The latest advertisement to hit Apple.com is about ‘Game Center’.
The new iPhone 4 ad points out the huge collection of games available on the App Store and then shows Apple’s social gaming center where you can invite friends, challenge them and play head-to-head.
Games showcased during the advertisement include Electronic Arts’ hugely popular classic game Scrabble, Chair Entertainment’s epic sword fighting game Infinity Blade and Star Battalion by Gameloft.
Apple previously posted similar ads highlighting App Store, iBooks and iPod and iTunes. All these end with the tagline “if you don’t have an iPhone, well, you don’t have an iPhone!” and then calls iPhone 4 the worlds thinnest smartphone.
In the recent past our favorite iPhone 4 ad has been ‘Waltz’ which features the phone on AT&T and Verizon. Do you like Apple’s latest iPhone TV ads? Let us know what you think in the comments.