We love our Apple (NASDAQ:AAPL) stuff, and I’m sure you do too. It turns out everyone agrees with us, according to a survey conducted by American Customer Satisfaction Index, or ASCI.
The survey asks how satisfied customers are with their hardware – and Apple has come top of the pile for 7 (yes, SEVEN) straight years. This year, with a score of 86 from a possible 100, the Cupertino based outfit crushed their nearest competitors Dell, HP and Acer who scored a still scored a respectable 77 points.
CNBC’s Jon Fortt puts this year’s success partly down to the company’s wildly successful iPad launch, with Apple only now starting to come to terms with supply issues, with delivery now being quoted as ‘within 3 days’.
No mention of the iPhone 4 in the report though, as neither the iPhone nor iPods are included in the Computer Category. It would have been interesting to see how ‘antenna-gate’ affected customers’ feelings towards Apple and it’s a shame it isn’t included in the survey.
What can we take from these results? We already know that most people buying Apple hardware are doing so for their build quality and aesthetics. If something should go wrong, Apple’s return and replace service is second to none as well. Perhaps we should be expecting Apple to come out top every year?
For me the most interesting point here is that for this survey, the iPad is classed as a real computer. The debate on whether the tablet is a small computer or a large iPod has rumbled on since its launch earlier this year and shows no sign of going away.