The Loop reported on Wednesday that Apple has scheduled an education announcement on January 19th in New York City. The invitation simply reads “Join us for an education announcement in the big Apple” and does not disclose any specific information.
The New York Times later confirmed that the event is going to focus on digital textbooks and that no new hardware would be introduced.
The event will showcase a new push by Apple into the digital textbook business, but will not feature any new devices, according to a person briefed on the event who did not want to be identified talking about it before it occurs.
The event will take place in New York’s famous Guggenheim Museum, and is not open to the public, only press invited as with all other Apple events. Reports of the event were revealed last week, with many online news sources suggesting that Apple was planning to announce new hardware. The event will be highlighting publishing and digital textbooks, suggesting that Apple might ready to revamp their iBooks Store and its offerings from different publishers.
iBooks was released after the announcement of iOS 5 and gained some attention, but definitely not enough to Apple’s liking. With these new improvements, Apple will try to move further into the publishing market.
The event will be held on Thursday, January 19th, however, a time for the event has not been announced. The event will likely be held around 10AM, similar to earlier Apple events.