Apple began construction on their iconic Fifth Avenue store in June and closed off much of the store for construction, covering up the entire cube and shutting down parts of the store. Customers continued to access the store through a small walkway that led directly into the store, causing crowded elevators and stairways. Apple has revealed the plans for the iconic glass cube and the future for the store and posted them on the construction site, showing off a much simpler and clean design for the glass panes.
We’re simplifying the Fifth Avenue cube. By using larger, seamless pieces of glass, we’re using just 15 panes instead of 90.
According to the new design, Apple will be using 3 panes of glass on all sides of the cube inlcuidng the top with each pane of glass reaching from top to bottom. This works well with Apple’s focus on simplicity, highlighting the key component of the storefront, the large Apple logo. Apple is attempting to simplify it’s stores design, something that is very important to the brand itself and it’s use of design to attract customers to it’s store and it’s products.
Last year, Apple filed a patent on the original Fifth Avenue design in order to protect the design of one of the most photographed sites in Manhattan. Apple’s Fifth Avenue Store is one of the most visited places in the city and has quickly become a hub for tourists.
Apple’s new design will continue to make Fifth Avenue a popular spot and will help Apple market its product much better. Apple has not yet commented as to when the store will be completed or when it is set to open completely.