Apple Reports 600,000 iPhone 4 Pre-Orders. Apologises for Hiccups!
We reported yesterday that both Apple and AT&T’s systems were swamped by iPhone 4 pre-orders. It was not surprising to many that AT&T dropped the ball. But some were surprised and disappointed by Apple’s hiccups.
Today Apple released a statement where it explained that in the first day of iPhone 4 pre-orders Apple, and its partners, took orders for more than 600,000 iPhones. That is 10 times higher than the sales for the iPhone 3GS on its first day of sales.
Apple had this to say about the problems, and future orders :
We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.
What is unclear is how many iPhone 4’s Apple actually has to sell. They surely have more than 600,000 I would guess. Or at least should be able to have more than that available for the actual physical launch day of the iPhone 4. But with a temporary suspension of pre-orders, and shipping dates already being moved back it seems clear that they may not have as many made as they would perhaps like. Perhaps, like the iPad, Apple is concerned about having any devices to stock store shelves later this month!
Here is the full statement from Apple today :
CUPERTINO, Calif., June 16, 2010 /PRNewswire via COMTEX/ — Yesterday Apple and its carrier partners took pre-orders for more than 600,000 of Apple’s new iPhone 4. It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions. Many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.
Did you get your iPhone 4 order in, or were you a victim of gremlins? Let us know on the comments.[Marketwatch]