Apple is widely expected to be working on a smart watch that will interact with the iPhone via bluetooth. According to a report published by Financial Times, Apple is looking to hire employees “aggressively” to ensure that the project is on track for its release date towards late 2014.
The smart watch popularly dubbed as “iWatch” is Apple’s attempt to rethink the wearable technology. Google has already entered this market with Google Glass which has received mixed reviews. Samsung and Microsoft have also announced their plan to compete in this market segment and have plans to introduce a smart watch.
As Apple moves from iPods, iPhones and iPads into an entirely new category of product, it is looking beyond its existing staff in Cupertino for the talent required to build it – an indication that the endeavour involves “hard engineering problems that they’ve not been able to solve”, according to one source.
Rumors about Apple’s plan for launching a smart watch have reached an all time high as the company has filed for trademark applications for the “iWatch” name in several countries. This does not necessarily prove that “iWatch” is indeed the name of Apple’s wearable technology however, it does show that Apple is interested in this name and could use it for a future product.
The company also recently hired Paul Deneve, foremer CEO of Yves Saint Laurent, this hire is also being linked to Apple’s plans for a future wearable product. Deneve will work on “special projects” at Apple and the company could leverage his knowledge about marketing and developing a high priced wearable technology.