Apple products will be coming to US Cellular later this year, as the carrier announced its future plans during its quarterly earnings release. Apple has been steady attempts to bring its product line up to as many carriers as possible to increase the adoption and availability of iOS devices.
We have a number of strategies in progress to increase loyalty and attract more customers, including our announcement today that we will begin offering Apple products later this year. By further strengthening our device portfolio, we’ll give consumers another great reason to switch to U.S. Cellular, and enable our existing customers to choose from an even wider variety of iconic smartphones, and enjoy the outstanding U.S. Cellular customer experiences they deserve.
The carrier announced that its smartphone penetration is at “43 percent of core market customers and growing quickly”. It is in Apple’s best interest to make its smartphones and tablets to more local carriers in the US and globally. The Cupertino, Calif., based company has been facing intense competition from Samsung. Increasing the availability of Apple’s devices on more carriers would help in gaining more market share and customer satisfaction.
Apple is known to ask carriers to commit purchase of certain number of iPhones and most carriers have been happy to strike deal with the iPhone maker. Major carriers like AT&T and Verizon have been reporting iPhone as a popular smartphone and accounts for a large portion of their activations.