Apple is looking to improve Siri, its digital voice assistant for iOS devices. The Cupertino, California company posted a job listing on social networking site, LinkedIn and is specifically looking for writers that can help to improve the personality of Siri.
We’re looking for a uniquely creative individual to help us evolve and enrich Siri, our virtual personal assistant. Siri’s known for ‘her’ wit, cultural knowledge, and zeal to explain things in engaging, funny, and practical ways. The ideal candidate is someone who combines a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life within an intense technical environment.
Siri is currently included in Apple’s newest iPad, iPhone lineup, as well the fifth generation iPod touch. Siri, despite initially launching to popularity has become a secondary feature for some users, who would rather do searches and scheduling themselves instead of relying on the digital assistant.
Apple is looking to improve the usability of the service, which has been somewhat of a failure and has partially contributed to the ousting of iOS chief Scott Forstall from the company. Apple appears to be molding Siri in order for it to become as similar to a human conversation as possible. During the introductory keynote, Forstall noted that Siri truly understands what a user is saying and responds as such. With this position fulfilled, Siri will continue to gain far more responses to prompts than it currently has.