The ad shows iPhone customers using FaceTime feature in different locations and situations. It ends with a message that says, “everyday more people connect face to face on the iPhone than any other phone”.
The latest series of TV ad focusses on the popularity of photos, music and now the use of FaceTime on the iPhone. iPhone has been the most popular camera to take photos according to the number of uploads to social sharing sites and iTunes music store is the number one digital store.
iPhone product line is due for a refresh this fall and as rumors about new product launch rise Apple experiences low sales for the existing models. The ad is released just at the time when most news outlets are discussing the next-gen iPhone. With the latest ad Apple would hope to pull customers interest towards iPhone 5.
According to many reports the next-gen iPhone is expected to feature a finger print scanner, most likely, under the home button. In addition to that, new camera hardware and new faster processors would be a part of the next-gen launch.