Apple has posted a new iPhone 5 TV ad, highlighting the new “Do Not Disturb” feature in iOS 6. The feature allows users to decide whether they want to schedule silent hours at different times of the day. The feature also allows calls from a certain group of people to come through, while rejecting calls and messages from all others.
Repeat calls from one person will come through on the second attempt despite them not being on one of the selected lists. Apple’s ad for the feature, called ‘Dream’ stars professional tennis players Serena and Venus Williams. The ad is from the point of view of the narrator who is having a dream where he is winning a ping pong match against the two sisters.
Ever had a really cool dream? I’m having one right now. I don’t want to be disturbed. And I won’t because before I went to sleep, I set this. Now my iPhone knows not to ring unless its important. Cause disturbing this would just be… Wrong.
This is the first time that Apple has promoted an iOS 6 feature, other than Siri, with celebrities. Apple’s iOS 6 has been plagued with issues since its release, mainly with Siri and the company’s new Maps application, which also led to the ousting of iOS chief Scott Forstall. In a strange twist, ‘Dream’ was posted on the same day ‘Do Not Disturb’ failed to turn off for thousands of users. It is unclear whether this glitch was because of the New Year and when it will return to normal.
Even so, Apple is beginning to focus on some of the other features in iOS 6 as it works to fix Maps, Siri and other bugs that are affecting the latest version of the software.