Apple has posted a new iPad television commercial titled “Make a film with iPad”. The ad was first aired during the Oscars night. The advertisement is similar to the previously released ad titled “Make Music with iPad“.
The ad begins with showing a classroom with “Make a film with iPad” written on a blackboard and then goes on to show students preparing and shooting their video projects. Apple’s latest ad features voiceover by Martin Scorsese. Mr. Scorsese is regarded as one of the most significant and influential filmmakers in cinema history.
“Make a film with iPad” features excerpts from Martin Scorsese’s commencement speech to the NYU Tisch School of the Arts Class of 2014.
As a disclosure Apple shared that the company provided iPads to the students for the purpose of creating their movies. The students used the iPad to write, produce, shoot, score, and edit their films.
The ad also highlights the apps and accessories the students used during the making of the video. The apps shown in the video include: Final Draft Writer, FiLMiC Pro, GarageBand, and VideoGrade. The students also used the Apogee MiC (available from Apple’s online store) to record high-fidelity dialogues.
Apple’s iOS tv ads have almost always focused on what you can accomplish with the devices rather than talking about the hardware specifications. This contrasts with its competitors ad campaigns that boast about camera megapixels, RAM and processors.
What do you think about Apple’s new iPad tv ad? Let us know what you think in the comments below.