Apple has been experiencing heavy sales with the iPhone 4S, the company sold more than 4 million devices during the launch weekend. With the success of the iPhone 4S, Apple has been consistently releasing TV ads to get the word out about Siri personal assistant and other features.
On Thursday to follow up a number of other successful ads, Apple released two new ads, one called “Rock God”. The ad shows a teenager, one the target audience of Apple’s iOS products, using an iPhone to search a number of things from buying a guitar to searching music notes.
At the end of the ad, after playing guitar with a band, the teenager then tells Siri, “Call me Rock God” and Siri follows up with, “From now on, I’ll call you ‘Rock God’. OK?”.
Apple also released another TV ad called ‘Road Trip’ which shows a couple asking Siri for directions for a number of cities and restaurants, and driving to these locations, followed by another search on Siri.
Apple appears to be releasing ads targeting varied audiences and advertises Siri in almost all of its ads, except for the first string of ads released following the announcement of the iPhone 4S which highlighted the better 8 MP camera and Apple’s iCloud service.