On Tuesday, Apple began airing their new iPad 2 TV ad, dubbed “Love”. The ad is narrated by Peter Coyote, as with all of Apple’s recent iPhone and iPad commercials. Peter Coyote says the following, while scenes of the iPad 2 in real life situations flash by:
For some it’s a lifelong passion [shows basketball plays]. For others, it’s something discovered yesterday [shows music mixer]. We all have things that speak to us [shows 3D car model]. They drive us to get up early [shows landscape painting]. And stay up late [shows iMovie]. Getting lost in the things we love has never felt quite like this [shows dinosaur animation].
Apple has taken a very personal approach with their iPhone and iPad commercials in recent months, appealing more to the simplicity and real time use rather than the technical side of the product. The iPad 2 has seen great success in the year 2011, as Steve Jobs predicted and continues to rack up sales with its phenomenal string of advertisements.
Apple will likely release 2-3 more ads as December approaches in order to rack up holiday sales and make sure that the iPad 2 and iPhone 4S reach above and beyond last quarter’s sales figures.
Will you be picking up an iPad 2 this holiday season? How effective do you think these ads are?