Apple recently introduced a new television ad for the new iPad 3, called “Do It All”. The ad, which focused specifically on the retina display, also highlighted a number of features and apps available on the iPad, including Mail, using iBooks, and a number of other features.
The television ad is very simple and begins with a person using the iPad 3. A narrator then goes on to say the following:
Send a note. Stay informed.
Catch a show. Make your point.
Make a memory. Make a masterpiece.
Read something. Watch something. And learn something.
Do it all more beautifully, with the Retina display, on iPad.
Apple is continuously promoting the new iPad 3 and the fact that it carries a retina display, however, is doing so in a very subtle way by not speaking about it directly. This is only the second ad that Apple has created for the new iPad, the first being an ad introduced in March called “This Good”.