Apple recently announced a major milestone for its iTunes Music Store, hitting 25 Billion downloads. Last March, Apple’s App Store hit 25 billion downloads, with the company giving out a $10,000 gift card to the person who downloaded the 25 billionth app. Apple did not launch a promotion for the milestone as it has done in the past with apps and previous music downloads however, did give €10,000 iTunes Gift Card to the winner.
The 25 billionth song, “Monkey Drums” (Goksel Vancin Remix) by Chase Buch, was purchased by Phillip Lüpke from Germany. As the downloader of the 25 billionth song, Phillip will receive a €10,000 iTunes® Gift Card.
“We are grateful to our users whose passion for music over the past 10 years has made iTunes the number one music retailer in the world,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Averaging over 15,000 songs downloaded per minute, the iTunes Store connects music fans with their favorite artists, including global sensations like Adele and Coldplay and new artists like The Lumineers, on a scale we never imagined possible.
Apple’s iTunes Store currently offers over 26 million songs, which are available in over 119 countries. Apple launched its iTunes Music Store in 2003 and will celebrate its tenth anniversary this April.
As Apple grew exponentially after the introduction of the iPhone and iPad, the company’s online services such as the App Store and Music Store continue to flourish. The services are key parts of the Apple ecosystem which binds together the hardware with the software.