Earlier this week Apple filed for trademark for ‘iTunesLive’. At this stage it is not clear how Apple intends to use it but it is possible it could be a sign that more live music is coming to the iTunes store.
According to Patently Apple the United States Patent and Trademark Office (USPTO) recently published Apple’s trademark filing for ‘iTunes Live”. This trademark falls under two international classes:
- International Class 035: Online retail store services in the field of entertainment featuring prerecorded musical, audio and audiovisual content
- International Class 041: Entertainment services, namely, arranging and conducting of concerts and live musical performances
Again it is still not clear from those details, what it is that Apple have in mind. The availablity of live performances and concerts though is certainly possible. Apple already have had live in-store concerts around the world in London, New York, Tokyo, Sydney, Montreal and Munich. It is therefore possible Apple is preparing to take this a step further.
Another speculation reported by Slashgear was that it could be ‘Live Connected’ Cloud Jukebox Style System.
A mobile service that could in-effect funnel a huge database of media from a central repository to any of Apple’s wireless-connected devices would certainly be a compelling option for those with more songs than space on their iPad or iPhone, and Apple seldom leave a successful niche satisfied solely by third-party app vendors. Integration with Apple’s own servers, meanwhile, would present a way for them to further monetize Genius predictions.
All this speculation could still lead to nothing but it definitely looks promising that Apple will provide the consumer with more live content in the very near future.
What are your thoughts on Apple’s iTunes Live trademark? Let us know in the comments section below.