On January, 9, 2007, Late Apple CEO Steve Jobs came on stage with a huge presence, ready to introduce the product that would change the smartphone market forever. About 20 minutes into the presentation, Mr. Jobs introduced the iPhone, with a 3.5” multitouch display, extraordinary metal design, and a combination of Mac OS X and Apple’s own brew of a mobile operating system, later renamed iOS.
In 2007, the tech industry had never seen such a device, with customers lining up at every Apple Store in the United States to get their hands on one. In 2008, Apple followed up with its success of the iPhone with the iPhone 3G, followed by the 3GS in 2009, and the iPhone 4 in 2010. The most recent, the iPhone 4S outsold every model introduced in Apple’s history.
Apple has experienced a drastic increase in sales each year, leading to a record one million iPhone 4S sales on the first day of release. The iPhone was introduced at the MacWorld 2007 conference, with an excellent salesman strategy by Steve Jobs, announcing that Apple would be introducing three products a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communicator. Jobs later revealed that all three were included on one device.
Apple changed the the technology market as we know it, and it all started with the iPhone, which led to the iPad and iPod touch and even innovation in Apple’s desktop software. On January, 9, 2007, Apple made history, and made us all realize how a combination of design, technology, and a little customer appreciation could have such a powerful effect.