During the Academy Awards on Sunday night, Apple aired a new iPad TV ad called, ‘Hollywood’. The new ad focuses entirely on movies, movie production, and also shows clips from popular American movies such as Back to the Future, Apollo 13, Indiana Jones and the Temple of Doom.
‘Hollywood’ is structured the same way as the last set of ads that were released for the iPad, called ‘Alive’ and ‘Together’. The new ad scheme showcases some of the over 300,000 apps available for the iPad, with ‘Hollywood’ using the words ‘Lights’, ‘Camera’, and ‘Action’ to describe the apps.
Some apps shown in the ad include, Apple’s iMovie for iOS, the iTunes Store, Polaroid, Apple Maps, and Bad Robot Production’s Action Movie FX. Interestingly, Bad Robot Productions is a film and television production company owned by American producer and director, J. J. Abrams.