Many tablets have been introduced in the market from companies looking to create the “iPad killer”. Top contenders include the Motorola Xoom and Kindle Fire, which failed to follow through with the original hype that it created upon release.
On Tuesday, following Apple’s announcement of their 4th quarter earnings for 2011, an analyst during the earnings call, asked Apple CEO Tim Cook if the iPad was impacted by lower priced tablets. Cook, as a reply, noted that Apple sold a record 15.4 million iPads and that Apple doesn’t consider “limited function tablets and e-readers to be in the same category as the iPad”.
Cook also noted that ecosystem for the iPad is “in a class by itself”. Tim Cook may have a point as it proves true during sales, where customers seem to gravitate towards product that offer a more solidified user experience, simplifying email, web, and desktop computer integration seamlessly, all of which iOS does very well.
We strongly believe in optimizing applications from day one to take advantage of the larger canvas. There are only a few hundred apps designed for the competition, versus more than 170,000 apps designed specifically for iPad. People who want an iPad won’t settle for a limited function tablet.
However, Cook wasn’t the only person praising the iPad. A number of executives from the Cupertino company have said that tablets are going to overtake the PC market in units and according to IDC, tablets outsold desktop PC’s last quarter on a unit basis in the United States. Following his statements about the iPad, Cook also mentioned that Apple will “continue to innovate like crazy” and will compete with any tablet out in the market.
Apple is consistently leading the smart phone and tablet market, guided by Steve Jobs’ quote from famous hockey player Wayne Gretzky, “Skate to where the puck is going to be, not where it has been”. Apple’s advanced intuition of the trends helps them to adjust their new product lines to the ever shifting technology market.