Google and Apple have been in competition in the mobile space for quite some time and the tension between the companies seems to just keep increasing. Apple and Google compete fiercely over the smartphone and tablet market share.
Apple still relies on Google’s Maps technology to provide iPhone users with directions and map data, as well as search feature in the native Safari browser. Google relies on Apple’s massive number of iPhone users to bring mobile traffic to the search giant. However, the distance between the tech giants is becoming more apparent with reports of Apple looking to include China’s Baidu search in iOS.
A report from SinaTech via TechinAsia revealed that the Cupertino company is looking to release an update that will incorporate Baidu’s search functionality into iOS, much like Google search operates now. This would allow users to opt for Baidu to search everything from streets to websites directly from the iPhone and much more quickly too. According to a previous report from TheNextWeb, Baidu currently holds over 83.6 percent of China’s search space and is more detailed than Google in mapping streets in China. This would severely impact the number of Google users in China, especially if Baidu ships out of the box on the iPhone and iPad.
Apple has a large market share in China and is continuously expanding its number of retail stores and the influence of its products to capitalize on the large influx in customers. Tim Cook specified that China is a large growth opportunity for Apple and is visiting the country to likely familiarize Apple with its international customers. Baidu may be just what Apple needs to help pioneer its vision in China and allow its products to be as simple and accessible for its international customers as it is for customers in the United States.