According to Strategy Analytics, Apple Inc. (AAPL) is the largest mobile phone vendor in the United States in Q4 2012. The Cupertino, California based company beat out Samsung to claim the new title and is the first time that the company is holding this spot. What makes this most interesting is the fact that AAPL only sells one smartphone, as opposed to the variety of mobile phones that Samsung currently has in the market.
The top 3 mobile phone vendors in the United States, which includes Apple, Samsung and LG shipped a total of 52 million phones in 2012. Of the 52 million, Apple alone shipped 17.7 Million, 17.7 million of them, Samsung shipped 16.8 million and LG, a weak 4.7 Million.
According to the Executive Director of Strategy Analytics reiterated some of the stats presented, noting Apple’s success is due to its integrated ecosystem, carrier subsidies, and the marketing surrounding the iPhone 5.
We estimate Apple shipped 17.7 million mobile phones for a record 34 percent share of the United States market in the fourth quarter of 2012. This was up sharply from 12.8 million units shipped and 25 percent share in Q4 2011. Apple has become the number one mobile phone vendor by volume in the United States for the first time ever. Apple’s success has been driven by its popular ecosystem of iPhones and App Store, generous carrier subsidies, and extensive marketing around the new iPhone 5 model.
Apple is expected to once again drop to number two, with rumors about Samsung releasing the Galaxy S4 surfacing on the web. Even so, Apple has also been rumored to be preparing a cheaper iPhone for launch, as well as an updated “iPhone 5S”, both of which will likely be released in 2013.