We all know how well Apple Inc. (AAPL) is doing in recent years. Enjoying unparalleled success in products such as the iPhone and iPad. The sentiment since I have been in the Technology business is that “Ya, Apple has cool items but everyone owns Microsoft, Apple is too expensive”. Perhaps people are putting more stock in the quality of AAPL products than thriftiness these days. A recent survey by CNBC found that 51% of US homes own at least 1 Apple product. Undoubtedly this can be largely attributed to the Apple’s revolutionary music product, the iPod. It could be because of the product that revolutionized smart phones, the iPhone. Starting to see the trend?
I was one of those Windows guys who always trashed Apple and their high priced products and mocked them for what i could do with my Windows machine for less money. Parts of that argument are sound but you can’t deny their progress. I have worked in Corporate IT now for about 6 years and went from being Windows Mobile and Windows OS only to almost solely Apple devices. 2 years ago I owned 6 Windows devices. I now own 7 Apple devices, borderline fanboy huh? Not everyone has to agree with my move and that is fine but I have thoroughly enjoyed my move to Apple devices and apparently so have many other Americans.
Other findings in the survey:
- Income level is a strong indicator of Apple product ownership: 28% of those making under $30k/year own one, while 77% of those making more than $75k/year do.
- 63% of those aged 18-34 and 35-49 own Apple products, while only 50% of the 50-64 group do, and 26% among those 65 and older.
- 61% of households with children own an Apple product, versus 48% in those without kids.
- The average home in the South owns 1.2 Apple products, the smallest in any region. The average household in the country owns 1.6 devices.
CNBC noted that “the poll of 836 Americans was conducted by landline and cellphone from March 19 to 22 and has a margin of error of plus or minus 3.4 percent.”
The data can be manipulated however you’d like to manipulate it but the fact remains that Apple is doing something right. They are getting their products in front of more and more people each year. Lowering prices to items like the iPhone 4 and the iPad 2 are just another way for Apple to get their last gen devices to people at a discounted rate. Thus aiding in the Apple devices cost too much argument. I leave this article posing the question, how man Apple devices do you have?