With Apple Inc. (AAPL) “iPad Mini” media event scheduled for October 23rd, reports about pricing for the new device are beginning to appear online. Over the weekend, 9to5Mac reported that the iPad Mini would be priced at around $329 for an entry level WiFi only model. That is a $170 difference from the full sized WiFi only model. According to the report, there will also likely be two higher capacity models, which will be priced at $429 and $529 respectively.
As with the full sized iPad, a $130 premium will also be applied for Cellular models of the iPad Mini, boosting the prices to $459/$559/$659. Apple is widely expected to unveil the smaller 7.85 inch version of the iPad at the event, which is also expected to arrive with the new Lightning connector, alongside a tweaked full sized iPad, a 13 inch Retina MacBook Pro, and perhaps even updated models of the iMac and Mac Mini.
With the new iPad Mini set at a lower price, Apple will be able to compete with leading ebook readers such as the Kindle from Amazon. Apple already carries a wide variety of books and publishers through its iBooks service and pairing it with a smaller and slimmer iPad would be optimal for customers looking to read books on their iOS device.