While AAPL brand value jumped 84% to $154billion, prior number one Google saw its own value drop 2% to $111 billion, writes iPhoneInCanada.
Peter Walshe, director of Willward Brown who are the people behind the BrandZ study says Apple’s philosophy of offering premium products at reasonable prices has taken the company to the summit.
Apple is breaking the rules in terms of its pricing model…It’s doing what luxury brands do, where the higher price the brand is, the more it seems to underpin and reinforce the desire…Obviously, it has to be allied to great products and a great experience, and Apple has nurtured that.
It’s perhaps no great surprise that Apple is doing so well in this particular study, with the Cupertino outfit reporting record profits quarter after quarter and with iPad and iPhone sales off the charts. Apple has over $65 billion in cash alone, just waiting to buy the right company for another breakthrough product.
Or they might just buy Luxembourg.