Apple Inc. (NASDAQ:AAPL) has increased its international retail presence over the past several years, and has opened new stores in Barcelona, as well as a number of stores in and around China. AAPL has been opening stores and gravitating towards regions where their revenue has increased. On Thursday, Apple Inc. announced through its website that it will be opening its first ever retail store in Germany’s capital, Berlin.
Despite the fact that Apple has other stores, this will be the first one available for people of the city and will be the 11th Apple Store in the country overall. The store will be located alongside Berlin’s Kurfürstendamm and will be the country’s largest store in Germany to date. Apple has scheduled the grand opening for May 3rd at 5:00pm local time. Although most Apple Retail stores open early in the morning, the company may be moving to a later time to ensure that there will be a large presence for the grand opening.
Apple has increased its international retail presence greatly over the year, adding more and more customers to its closed environment and ensuring over 120 million visitors to its stores and $50 million in revenue for the year. The company is also scheduled to open a new store Adelaide, Australia around the same time as this one in Berlin. Apple has reach that no other tech company has in today’s market and it is using that leverage to expand well beyond the company’s birthplace in California.