Apple Inc. (AAPL) Names John Browett as New Senior Vice President of Retail

 In Apple

Former Senior Vice President of Retail, Ron Johnson left Apple Inc. (AAPL) to join J.C Penney as CEO last November, and left no one to take his spot. Johnson spearheaded many ideas for the retail stores and kept Apple’s over 300 retail stores operating and increasing presence all around the world.

On Tuesday, AAPL announced that they have named John Brownett as the new Senior Vice President of Retail who will be leaving his current position as CEO of Dixons Retail. Dixons Retail is one of the largest consumer electronics retailer in Europe with over 40,000 employees. Dixons has already announced that Browett’s position as CEO will be filled by Sebastian James.

Apple® today announced that John Browett will join the company as senior vice president of Retail, reporting to Apple CEO Tim Cook. Browett comes to Apple from European technology retailer Dixons Retail, where he has been CEO since 2007. Beginning in April, he will be responsible for Apple’s retail strategy and the continued expansion of Apple retail stores around the world.

“Our retail stores are all about customer service, and John shares that commitment like no one else we’ve met,” said Tim Cook, Apple’s CEO. “We are thrilled to have him join our team and bring his incredible retail experience to Apple.

Prior to his role as CEO at Dixons Retail, Browett held executive postions at Tesco plc including CEO of, and also advised retail and consumer goods clients at Boston Consulting Group. Brownett holds a degree in Natural Sciences from Cambridge University and an MBA from Wharton Business School.

With Browett’s exceptional background in retail and his experience advising large groups, there is no doubt that Apple has chosen him as SVP of Retail. Browett officially makes the transition to Apple in April, where he will take on all of Ron Johnon’s previous duties running Apple’s Retail sector.


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