Apple Inc. (AAPL) Launches 2012 Holiday Gift Guide, Features iPad Mini
Apple Inc. (AAPL) has officially begun its sales for the holiday season, introducing this year’s Holiday Gift guide. AAPL creates a Holiday Guide every year, and rounds up a list of products and accessories from both Apple and other companies that would make good gifts for the holidays.
The company updated its online store with the new 2012 Holiday Gift Guide, putting the iPad mini at the top of the list under “iPad Gifts”, likely because of its lower cost, which would be perfect for parents looking to spend less this holiday season. Other products in the holiday gift guide include the iPhone 5, iPod touch, iPod nano, full-size iPad, Apple TV, and MacBook Air.
All of these products were upgraded at different times in the year, the first time in over 2 years that all of the company’s product were refreshed with a new model, including the full sized iPads record two refreshes in one year. Apple is just beginning to introduce deals for the holiday season, as the company will also reduced prices for its lineup for Black Friday on November 23rd.
Last year, Apple offered $101 off of all of its Mac products, except the Mac mini, as well as $41-$61 off on the iPad, over $21 off of the iPod touch, and $11 off of the iPod nano.
Apple will likely do the same price discounts for this year’s lineup, but may not include the iPad mini as part of the iPad discounts because of its lower than average cost.