Apple Inc. (NASDAQ:AAPL) on Monday announced that iPhone 6 and iPhone 6 plus pre-order figures crossed 4 million devices in the first 24 hours. This is a brand new record for Apple Inc. (AAPL). The company in an official statement said that the initial demand has far exceeded the supply available and many customers who ordered their phone will receive it in the first week of October.
iPhone 6 and iPhone 6 plus according to Apple is the biggest update to the iPhone since the original. Both phones feature larger display with Retina HD technology, new processors, NFC chip, better camera sensors and barometer.
The new phones will go on sale for walk-in customers on September 19 and will be available at Apple retail stores, network partners and authorised resellers.
Apple’s CEO Tim Cook said, “iPhone 6 and iPhone 6 Plus are better in every way, and we are thrilled customers love them as much as we do.” He further added, “Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can’t wait to get our best iPhones yet into the hands of customers starting this Friday.”
In addition to the United States, iPhone 6 and iPhone 6 plus will also be available in Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK this Friday.
To put the pre-order figures of iPhone 6 in perspective, iPhone 5 pre-orders topped two million in first 24 hours in 2012 and the first weekend sales crossed five million devices. Apple did not release pre-order figures for iPhone 5S, however it did reveal that the first weekend sales figures topped 9 million devices and included China too.
This year iPhone 6 and iPhone 6 plus just like iPhone 5 will arrive a bit late in China due to delayed regulatory approvals. So, iPhone 6 pre-orders at 4 million in just 24 hours is certainly a very impressive record for Apple.
With its bigger screen phones, Apple Pay and the upcoming Apple Watch, the company is all set to break previous records and gain a lot of lost ground from Samsung. On September 26 the new phones from Apple will go on sale in 20 additional countries including Austria, Belgium, Denmark, Finland, Ireland, Isle of Man, Italy, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Qatar, Russia, Saudi Arabia, Spain, Sweden, Switzerland, Taiwan, Turkey and United Arab Emirates.
What are your predictions about the first weekend sales for the new iPhones? Will Apple cross the 10 million mark this year? Let us know what you think in the comments below.