Last week, Apple Inc. (AAPL) shipping estimates for the iPad mini dropped to 3-5 days in the U.S Apple Store. Now, the iPad mini’s shipping estimates has once again improved to 1-3 days in the U.S store. The estimates have been slowly improving and customers will now have an iPad mini order fulfilled, shipped, and delivered in under a week.
Other online Apple Stores around the world are also experiencing improvements in their shipping estimates, coming in at 3-5 business days. Apple’s European store had a two week wait for an iPad mini, which has since improved to 3-5 days.
The introduction of a smaller iPad has proved to be successful for Apple. It is a direct competitor to all the e-readers available in the market. By launching a smaller tablet Apple aims to capture every segment of the tablet market. Even though the iPad mini is an expensive product when compared to other smaller tablets available, consumers continue to pay premium for seamless integration of hardware and software services.
Apple experienced supply constraints for the iPad mini which caused a backlog of orders, and as a result, a very long wait time. Apple noted that it expects the supply to catch up to demand by the end of March. Supply constraints were caused in part by the iPad mini’s G/F2 (DITO) thin-film display technology, which is also rumored to be used in the new iPad 5 (fifth gen).