Apple Inc. (AAPL) recently launched a new TV ad called “Harmony” which in 30 seconds highlights iCloud service for iOS and OS X. AAPL has been posting a series of iPhone 4S ads which show the all-new voice assistant Siri and the much improved camera and now with the latest ad the focus has turned to iCloud.
iCloud automatically stores music, photos, apps, calendars, contacts, documents and keeps all your iCloud enabled devices in sync. When Apple introduced iOS 5 during WWDC 2011 Steve Jobs took to the stage to talk about iCloud and repeatedly said, “it just works”. The new TV ad in a similar theme conveys that iCloud is “Automatic. Everywhere.”
The ad begins with the all-new welcome screen in iOS 5 which gives you an option to use iCloud and then goes on to show an album being purchased on iPhone 4S which then shows up on iPad 2 and MacBook Air. Then photos, calendar, app purchases, contacts update and iBooks are all shown to sync between different devices.
With the introduction of iCloud users can not only keep their iOS devices in sync but can also backup to the cloud, set up the device without connecting to iTunes and with iTunes Match they can upload their entire music library to the cloud.