On Wednesday, Amazon announced its own gaming service for game developers called GameCircle. By creating this new experience, Amazon appears to be competing directly with Apple Inc. (AAPL) Game Center, putting scores, competition and social gaming into one service and offering it to developers and users alike.
On the Amazon Mobile App Distribution blog, the company describes what GameCircle is all about, calling it a “new set of services designed to make it easier for you to create more engaging gaming experiences and grow your business on Kindle Fire”.
GameCircle will make achievements, leaderboards and sync APIs accessible, simple and quick for you to integrate, and will give gamers a more seamless and entertaining in-game experience.
Although it focuses mainly on developers creating an ecosystem for their apps, the end user features are very similar to Game Center, Apple’s own online multiplayer social gaming network. It allows users to “ track all earned trophies, treasures, badges, awards, and more without leaving the gaming experience”.
Other features include giving users the ability to invite friends, start multiplayer games, track achievements, and compare scores on a leaderboard. With GameCircle, Amazon’s Kindle Fire enters the social gaming market that other companies such as Apple and Google are currently dominating. GameCircle will allow Amazon to offer tailored services to its Kindle Users and with the new SDK can also offer users apps made specifically for their device.
With GameCircle, Amazon is preparing to get a leg up on the competition and make the Kindle Fire one of the more sought after devices in the market. Amazon’s Kindle Fire 2 is rumored to be unveiled next summer, and will likely take advantage of GameCircle and the company’s numerous other services.
Apple’s Game Center Video
Amazon GameCircle Video