Apple Inc. (AAPL) has long been selling movies and television shows on its iTunes Store. Now, according to a Reuters report, the company is reportedly planning to bring EPIX movie streaming to the Apple TV, and likely the new rumored Apple television set. AAPL has been rumored to be in talks at this point, with no specific dates as to when the service will be available, if it ever does happen.
One of the sources told Reuters that any discussions would apply to its set-top box and also to upcoming devices that stream content. Apple is widely expected to unveil a full-fledged TV product later this year or in early 2013 to drive its next phase of growth and potentially revolutionize the industry.
Sources for the Reuters report suggest that negotiations between Apple and EPIX are still developing and that no deal should be expected in the near future. Bringing EPIX content to Apple TV and future Apple devices would allow the Cupertino company to develop and sell exclusive content, not available on a number of other devices.
Apple may also be waiting out a contract between EPIX and Netflix, which doesn’t end until later this September. Once this contract has ended, Apple will likely go ahead and secure a deal with EPIX.