John Browett, Apple Inc. (AAPL) new SVP of Retail replaced Ron Johnson after the executive left for a position as CEO of JC Penney. Browett is already making ripples at AAPL, noted as the “hired outsider” and as “the best by far” by CEO Tim Cook,.

Tony Hart noted on his blog that after emailing Apple CEO Tim Cook on the Cupertino company’s decision to hire Dixons CEO John Browett, he received a personal response from Cook who noted Browett as “the best by far”.

Tony,

I talked to many people and John was the best by far. I think you will be as pleased as I am. His role isn’t to bring Dixons to Apple, [it’s] to bring Apple to an even higher level of customer service and satisfaction.

Tim

Browett, who ran Dixons Retail, has raised some concerns with many who are familiar with the company’s store names, which run under Curry’s and PC World. However, Browett is considered to be a “rising star” in retail with his experience in leading operations at supermarket chain Tesco and running Dixons since 2007.

With Browett in place as SVP of Retail in the United States, Apple has broadened its search internationally for its next retail chief, hoping to bring new perspectives and different levels of skills on-board.

Tim Cook’s email response is something that has also caught the attention of many, who suggest that the new CEO is continuing the tradition of late CEO Steve Jobs, who occasionally responded to customer emails.

Apple continues to set examples in the retail sector in terms of customer service and carrying on a great tradition set by Steve Jobs. The company is now bringing in new leadership style, that can only get better as Apple adds more executives and bright minds from numerous countries, companies, and backgrounds.

{via Mac Rumors}

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