With Apple Inc. (NASDAQ:AAPL) under intense criticism over the past several months, it is not surprising that the company’s CEO, Tim Cook would come out and regret some of the steps they took in the past. Apple Inc. (NASDAQ:AAPL) has been seeing its stock in a tailspin, analysts worrying about gross margins, and many claiming that the company is lacking in innovation.
On Tuesday, during Apple Inc. (NASDAQ:AAPL)’s Q2 2013 earnings call, Cook admitted that Apple should have waited until 2013 to release the new redesigned iMac. The new iMac uses a new screen lamination process that caused many problems when it was introduced in late 2012, and the radically thin design appeared to be slightly bold for something was to be released within weeks of its announcement.
The new iMac was released into a mass of customers that hadn’t seen any new products in months, and as a result, expectations were high. Unfortunately, the Apple Inc. (NASDAQ:AAPL) delayed the iMac, which resulted in a decline in sales for the holiday quarter. Mac sales slipped to 4.1 million, mainly because of the failure of iMac’s launch. Cook admitted during the earnings call that this was a mistake and commented on the situation:
We felt our customers had to wait too long. In retrospect, yes, I sort of wish we had done it after the turn of the year. Customers wouldn’t have had to have waited as long as they did.
Tim Cook’s apology is a sign of the type of leadership that the company is now under, with Apple Inc. (NASDAQ:AAPL)’s former CEO, Steve Jobs rarely offering up an apology for any mistakes made. Jobs simply found a way to prove the company right or make amends through actions. Cook has already apologized for the failed Maps app in iOS, as well as for its subpar handling of warranty issues in China.