Apple to hold “Media-Related” Event Later this Month?

 In Apple

According to a new report published by AllThingsD, Apple may be planning to hold a “media-related” event towards the end of January. Apple hasn’t sent out any official invitation to the media however, rumors suggest that this event is not about iPad 3 launch.

According to sources close to the situation, Apple is planning an important — but not large-scale — event to be held in New York at the end of this month that will focus on a media-related announcement.

Per the usual caveat, the tech giant is well known for moving around their public show-and-tells, so this could certainly change at any moment.

Apart from organizing major media events Apple has participated in other events in the past such as Verizon iPhone launch and the unveiling of The Daily app for the iPad. Based on the fact that the event is New York based it is being speculated that it might be about Apple’s advertising business, iAd. Eddy Cue, Apple’s senior vice president of Internet Software and Services, is rumored to play an important role during the event.

The January event is expected to be a “media” only event which suggests that no new hardware will be announced. Apple has been struggling to see substantial success in mobile advertising  and with the recent news about the company hiring Adobe’s executive this event could possibly be about iAd.


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