With just Nokia, Samsung and LG further up the rankings, Apple has now ousted RIM from fourth place, with the Canadian business phone specialist slipping to fifth. Another loser in all this is Sony Ericsson who fell out of the top 5 for the first time since IDC started the Mobile Phone Tracker report in 2004.
Smartphones are the current business drivers according to Kevin Restivo, senior research analyst at IDC – “The entrance of Apple to the top 5 vendor ranking underscores the increased importance of smartphones to the overall market. Moreover, the mobile phone makers that are delivering popular smartphone models are among the fastest growing firms,”
All this shows Apple CEO and co-founder Steve Jobs wasn’t lying during his rant on the company’s recent quarterly conference call. Jobs was quotes as saying “we’ve passed RIM’ – something these results from IDC confirm.
With Apple’s recent push to bolster the iPhone’s business credentials it may not be easy for RIM to bounce back and with Apple shipping a record 14.1m iPhones in the 3rd quarter against RIM’s 12.4m Blackberrys Research In Motion will need to up its game.
Interesting times ahead in the smartphone market.