Shortly after Tim Cook was named as Apple’s new CEO he created a donation matching program to give money to charity. The guidelines to the program were that for every dollar that an employee donated, Apple would match 100% of it.
In a letter to Apple employees in September, Cook wrote:
I am very happy to announce that we are kicking off a matching gift program for charitable donations. We are all really inspired by the generosity of our co-workers who give back to the community and this program is going to help that individual giving go even farther.
On Thursday, it was confirmed that Apple reached 1.3 million from employee donations and matched it for a total of 2.6 million dollars. The Cupertino, California based company will now be donating the entire amount to 501(c)(3) charitable organizations,with a cap of up to $10,000 per employee per year.
The $1.3 million matched so far is being used by Apple to internally promote the program and solicit more donations. An image touting the success of the program links employees to a page that provides an overview of the matching program.
Apple will continue to solicit donations to put into the charitable organizations each year and will continue to match employee’s donations unto $10,000 per year. Under Steve Jobs Apple’s public record of philanthropy didn’t receive much limelight however, Apple’s new CEO is getting more involved in charities and personal connections with employees.