Apple for the first time ever began to use celebrities in its iPhone TV ads only about a month ago. The first ads to use celebrities were for the company’s popular personal assistant Siri, starring Samuel L. Jackson and Zooey Deschanel.
After receiving very positive feedback of the work done by the Chiat/Day ad agency, Apple is continuing to use celebrities in its ads. In the latest series of ads, the Cupertino company is featuring John Malkovich to star as a user of Siri.
As of Wednesday, two different ads have aired starring Malkovich, the first called “Life” and another called “Joke”. In “Life” Malkovich talks to Siri about life and has the personal assistant explain the meaning of it. “Joke”, however shows off the more humorous side of Siri. The conversation between Siri and Malkovich in “Life” goes as follows:
Siri: Try and be nice to people. Avoid eating fat. Read a good book every now and then. Get some walking in. And try to live together in peace and harmony with people of all creeds and nations.
Malkovich: That’s pretty spectacular advice, actually. Thank you. I enjoyed this chat immensely. You are very eloquent.
Siri: That’s nice of you to say.
The ads take on a humorous tone and play on Malkovich’s odd persona and acting style. Appearing in films such as Dangerous Liaisons and of Mice and Men.
The ads are now airing across the country and will likely be added to other channels as the Cupertino company receives more information on the feedback of the ads.