Apple is not known for use of celebrities to endorse their products. Of course, there were a few promotions a number years back, with The Black Eyed Peas and popular band U2 promoting iTunes and the iPod. However, Apple has never done a celebrity advertisement that showed faces and instead focused mostly on silhouettes.
Apple recently released two advertisements with actor Samuel L. Jackson and actress Zooey Deschanel. Samuel L. Jackson, known for his roles in movies such as Pulp Fiction and Snakes on A Plane and Zooey Deschanel, known for her role in the movie, 500 Days of Summer are both depicted as users of Siri.
Date Night iPhone 4S TV Ad
Rainy Day iPhone 4S TV Ad
Jackson and Deschanel ask Siri for a number of different things, including scheduling appointments, searching recipes, and playing music. The ad focuses on the celebrities using Siri in everyday situations, something that Apple has started to do recently, particularly with the introduction of Siri. This allows Apple to take a more personal approach to drawing in customers for the iPhone 4S and make it attractive to potential users. Siri launched last October with the iPhone 4S, and is still in beta stage, according to Apple’s website.
The ads were made by TBWAChiatDay, who worked closely with Steve Jobs and other Apple executives on hundreds of Apple ads over the year. The ads feature branding for AT&T, Sprint, and Verizon at the end, as there are no brands mentioned in the ad itself. It’s interesting to see Apple begin to use celebrity endorsements for their products and reach even more customers, who are represented brilliantly by Apple’s choice of Jackson and Deschanel.